About

TROVE Wellness is more than just a brand, TROVE Wellness was founded as a movement rather than just a brand, born from the belief that wellness extends beyond physical fitness and into every facet of life, mind, body, and spirit. Since its inception, TROVE has become a leading name in the South African wellness space, known for creating immersive and transformative wellness experiences. With its flagship event, the TROVE Fitness Festival, the organization has grown a vibrant community while expanding its offerings into corporate wellness, digital tools, and personalized coaching. The brand has positioned itself as a trusted voice in holistic wellness, bridging the gap between personal fulfillment and professional success.

Mission

Our mission is to empower individuals to embrace holistic wellness, seamlessly bridging the gap between personal fulfillment and professional success. Through innovative wellness experiences, meaningful engagement, and a commitment to lasting change, we create spaces where well-being becomes a way of life.  

Because when people thrive, businesses flourish. Let’s reimagine wellness, making it the foundation of every interaction, every workplace, and every community.

Why Trove Wellness

At TROVE Wellness, we believe that well-being is the foundation of everything. 

Whether you’re an individual seeking balance or a business aiming to foster a healthier work environment, we provide the tools, events, and support needed to help you succeed. Through our holistic approach to wellness, we aim to create spaces for connection, growth, and lasting change, because when people thrive, businesses flourish

Juanita Khumalo is a seasoned marketer, brand strategist and digital entrepreneur. Juanita holds a BCom qualification specializing in Marketing, Brand Management and Corporate Finance & Investments from University of the Witwatersrand. After spending years working in branding and marketing for multinational companies like L’Oréal amongst other global luxury brands, Juanita knows how to truly build and grow brands. Her passion for fitness and wellness coupled with her love for branding inspired her to embark on her wellness entrepreneurial journey.

She is a pioneering holistic health and wellness advocate, award winner, fitness magazine covergirl, Brand South Africa Ambassador, digital entrepreneur and Founder of wellness company called Trove Wellness and currently completing her qualification as a Life Coach and Nutritionist. 

She has been profiled in print media, broadcast outlets and online platforms including Destiny Magazine, Metro FM, Morning Live, Expresso Morning Show, Glamour, Cosmopolitan and several other mainstream media outlets. She graced her first fitness magazine cover for FitLife Magazine and won Cosmopolitan Health and Wellness Influencer for 2019. 

Committing to the practice of holistic wellness has completely transformed the course of my personal journey. One would think that as human beings, we would by default feel ‘alive and well’. On the contrary! This apogee, I am learning, is reached by consistently harnessing the power of intention, vision, and discipline – as per appropriate insights, of course. 

As a globally-minded millennial vigorously pushing various missions and having had the privilege of being guided along the way, her wish has always been to pay it forward by equipping others with the best tools so that they too can become the grandest versions of themselves. Committing to this journey has allowed her to begin to do just that. Essentially, it’s all about what it is that you’re willing to commit to – when you’re ready.

TROVE Wellness is my heart-felt gift to you!