The Story Behind Trove

TROVE was established in January 2019.

I believe that this is what happens when you’ve been impregnated with a vision, but only see it come to life at the appointed time – even if this is YEARS down the line. The point between implantation and birth is always about development and preparation. As this realization was happening, my passion for wellness was ignited.

It was with time and more experience in my fitness journey, that I realized the importance of holistic wellness – not merely physical wellness. There are three facets to wellbeing, and each cannot exist without the other.  So, it was through this that I was inspired to redefine what I would engage in as ‘holistic wellness’.

Achieving mental, spiritual and emotional ‘fitness’ means looking beyond the umbrella assumption of fitness as physical only.

TROVE is a conceptual and digital platform which is devoted to motivating you to achieving overall wellness– celebrating ourselves along the way; it is a wellness organization where you can find everything related to holistic wellness – spiritual, mental, emotional and physical wellness. TROVE was created for women by a woman. We are a source of guidance to the modern woman as it relates to living a holistically healthy life and equipping women with the right resources and tools so that they can be the best version of themselves.

Mission

To empower, instil a sense of hope and to contribute to the global holistic wellness community by providing tools and resources to help women become healthier and better version of themselves with our wellness expertise so that they can live more active and fulfilled lives.

Juanita Khumalo is a seasoned marketer, brand strategist and digital entrepreneur. Juanita holds a BCom qualification specializing in Marketing, Brand Management and Corporate Finance & Investments from University of the Witwatersrand. After spending years working in branding and marketing for multinational companies like L’Oréal amongst other global luxury brands, Juanita knows how to truly build and grow brands. Her passion for fitness and wellness coupled with her love for branding inspired her to embark on her wellness entrepreneurial journey.

She is a pioneering holistic health and wellness advocate, award winner, fitness magazine covergirl, Brand South Africa Ambassador, digital entrepreneur and Founder of wellness company called Trove Wellness and currently completing her qualification as a Life Coach and Nutritionist. 

She has been profiled in print media, broadcast outlets and online platforms including Destiny Magazine, Metro FM, Morning Live, Expresso Morning Show, Glamour, Cosmopolitan and several other mainstream media outlets. She graced her first fitness magazine cover for FitLife Magazine and won Cosmopolitan Health and Wellness Influencer for 2019. 

Committing to the practice of holistic wellness has completely transformed the course of my personal journey. One would think that as human beings, we would by default feel ‘alive and well’. On the contrary! This apogee, I am learning, is reached by consistently harnessing the power of intention, vision, and discipline – as per appropriate insights, of course. 

As a globally-minded millennial vigorously pushing various missions and having had the privilege of being guided along the way, her wish has always been to pay it forward by equipping others with the best tools so that they too can become the grandest versions of themselves. Committing to this journey has allowed her to begin to do just that. Essentially, it’s all about what it is that you’re willing to commit to – when you’re ready.

TROVE Wellness is my heart-felt gift to you!